Bear Behinds - The Alternative

This is my favourite of the logo options we proposed to Bear Behinds, the fun and stylish Scottish cloth nappy company (see client work - Bear Behinds). Unfortunately it wasn't chosen, as it did not incorporate the pawprint, an element from the previous logo. While the new owner wanted a new image in order to make 'the company her own', she felt that there was a pre-existing brand recognition, elements of which had to be retained.