Ogham Nutrition identity

Irene Riach, the founder of Ogham Nutrition, approached one shoop in 2007 looking to create a corporate identity for her new nutrition business. 'Ogham' is an early medieval alphabet, often referred to as the 'Celtic Tree Alphabet'. She was keen to incorporate some of that history into her new marque, whilst also giving it a fresh, clean and simple look. Her strapline 'food fit for life' was chosen to reflect her passion for nutrition, and sits in conjunction with, yet independently of the newly created logo.