Eden Group
Founded in 1958, this well established Edinburgh-based installations company was looking to refresh their existing identity. Being a friendly family run business with high expertise in their field, and offering an individual service to their valued customers, they were keen to convey those qualities in their new brand.
Dividing the business into five pre-defined specialist departments helped to not only focus the company itself, but also drove the creative thinking in the brand development. The resulting colour-coding and the associated dot marques offer a versatile corporate branding tool, with the strong, friendly colours ensuring high stand-out in a crowded market place.
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"After 49 years in business Eden Group decided that it was time to freshen up its brand and image. We liked one shoop because Elke presented an incredibly fresh and enthusiastic approach. Throughout the design development Elke presented many different options and, while we were reserved in our initial thinking, we were surprised and delighted with the unique options suggested. An example of the excitement and buzz created was when Elke's design for our vans was first seen! A good relationship has been developed with Elke and we are delighted to recommend one shoop."
Stuart BaillieContracts Manager, Eden Group