The alternative Bear Behinds logo

Bear... Behinds... This opportunity was too good to miss... The proposed logo is made up of a stylised drawing of a cuddly bear, wearing a cloth nappy, shown from behind... Simple, yet effective. The colour green was chosen in order to show the environmental friendliness of the product, and the logo completed with the help of chunky child-friendly typography.

Shown here are the primary proposed Bear Behinds logo, and the (smaller) secondary one for use at small sizes, ie on business cards.